Sans Normal Akdov 3 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Hurme Geometric Sans No. 3' by Hurme and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, techy, impact, clarity, approachability, contemporary, geometric, rounded, crisp, sturdy, high-contrast.
A heavy, geometric sans with monoline construction and prominently rounded bowls. Curves are close to circular, counters are open and clean, and joins are handled with crisp transitions that keep the shapes firm rather than soft. Terminals are largely flat and squared, producing a solid, poster-like texture, while the overall spacing feels generous enough to keep dense text from clogging. Figures and capitals read as compact and sturdy, with consistent stroke weight and a clear, no-nonsense rhythm across the set.
Best suited to headlines, short paragraphs, and display sizes where its bold presence and geometric clarity can carry a message. It can work well for branding systems, packaging, signage, and UI marketing surfaces where high contrast against backgrounds and quick recognition are priorities.
The tone is modern and straightforward, with a friendly edge coming from the round forms and open counters. Its weight and simplified geometry give it an assertive, contemporary voice that feels suitable for product-oriented, tech, or retail messaging without becoming overly formal.
The font appears designed to deliver a strong, contemporary sans voice built from simple geometric primitives, prioritizing clarity and impact over delicate detailing. Its consistent stroke and rounded structure suggest an intention to stay approachable while remaining authoritative in display contexts.
The design leans on circular geometry for O/C/G and similarly rounded lowercase forms, which creates a cohesive, engineered feel. Diagonals and angled joins (notably in K, V, W, X, and Z) stay sharp, adding energy and helping the font maintain clarity at large sizes.