Sans Faceted Etsu 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cybersport' by Anton Kokoshka (names referenced only for comparison).
Keywords: sports branding, esports, headlines, posters, logotypes, athletic, techy, industrial, tactical, futuristic, convey speed, project strength, add edge, look engineered, faceted, chamfered, angular, slanted, blocky.
A slanted, heavy sans with crisp chamfered corners and faceted construction that replaces most curves with angled segments. Strokes are broadly uniform with tight, clean joins and frequent diagonal terminals, producing a brisk forward rhythm. Counters tend toward octagonal and squared forms (notably in O/0 and rounded letters), and diagonals are prominent in A, V, W, X, and Y. The lowercase keeps a compact, utilitarian structure with sturdy bowls and simplified apertures, while numerals echo the same beveled geometry for a cohesive set.
Well-suited to headline typography for sports, motorsport, esports, and tech-forward branding where a sense of speed and toughness is desirable. It can also work for logos, team identities, packaging callouts, and display signage that benefits from a sharp, machined look.
The overall tone feels mechanical and performance-driven, blending sporty urgency with a hard-edged, engineered character. The faceting and forward slant suggest speed, strength, and a slightly tactical, sci‑fi edge rather than a friendly or literary voice.
The letterforms appear designed to communicate motion and impact through a consistent faceted system: chamfers, angled terminals, and polygonal counters create a unified industrial aesthetic while keeping proportions familiar for quick recognition.
The design reads best when its planar corners can be seen: larger sizes emphasize the bevel logic and give the shapes a distinctive, cut-metal silhouette. In longer text, the slant and angular terminals create a lively texture with strong directional flow, and the squared counters help maintain clarity across caps, lowercase, and figures.