Sans Faceted Etsu 13 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: sports branding, posters, headlines, logos, packaging, sporty, industrial, retro, assertive, techy, impact, speed, precision, branding, modernize, faceted, angular, chamfered, slanted, compact.
This typeface uses sharply faceted, chamfered strokes in place of smooth curves, producing polygonal counters and corners throughout. The letterforms are consistently slanted with a forward-leaning stance and a strong, blocky construction, while terminals frequently end in crisp diagonal cuts. Round characters like O, C, and G read as octagonal forms, and curves in S and 2 are simplified into angular segments. Proportions are generally compact with sturdy stems and clear differentiation between uppercase and lowercase, maintaining a cohesive geometric rhythm across letters and numerals.
Best suited to short-form display typography such as sports branding, event posters, headlines, logo wordmarks, and packaging where its angular silhouettes can carry personality. It can also work for labels, UI accents, or technical-themed graphics when used in moderate amounts and sized to preserve the faceted detailing.
The overall tone feels energetic and assertive, with a mechanical, sport-inflected edge. Its angular modeling suggests speed and toughness, evoking decals, equipment markings, and performance-oriented branding with a slightly retro digital flavor.
The design appears intended to merge a clean sans structure with planar, cut-corner geometry, delivering a fast, durable look that stands out in branding and display settings. By replacing curves with controlled facets and emphasizing a forward slant, it aims to communicate motion and engineered precision without relying on ornamental details.
The faceting creates distinctive silhouettes at display sizes, especially in rounded glyphs and numerals, where the polygonal construction becomes a key identifier. The slant and diagonal terminals add directional motion and help keep dense words from feeling static, though the sharp joins and tight interior angles make the design most impactful when given enough size and spacing.