Serif Normal Polas 11 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'ITC New Veljovic' by ITC and 'Janson' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, branding, formal, classic, authoritative, dramatic, editorial voice, classic authority, display impact, print elegance, bracketed, wedge serifs, scotch-like, ball terminals, deep bracketing.
A high-contrast serif with strong vertical stress, crisp hairlines, and substantial main stems. Serifs are bracketed with a slightly wedge-like profile, giving the joins a sculpted, ink-trap-free look and a confident, print-forward rhythm. Curves are full and rounded, with tight apertures and pronounced thick–thin modulation that reads especially clearly in the bowls and diagonals. Spacing and widths vary by glyph in a traditional text-serif manner, producing a lively line texture rather than a strictly even, monoline feel.
Best suited to headlines, decks, pull quotes, and other prominent editorial settings where contrast and serif detail can be appreciated. It can also serve for book covers and brand wordmarks that want a classic, print-native voice. For extended text, it will favor comfortable sizes and good reproduction conditions to preserve the fine hairlines.
The overall tone is classic and editorial, with a composed, authoritative presence. Its dramatic contrast and emphatic serifs add a sense of formality and tradition, while the rounded forms keep it from feeling overly austere. It suggests polished print typography suited to established institutions and refined branding.
The design appears intended as a conventional, high-contrast text serif that bridges readability with display impact. Its bracketed serifs and pronounced modulation aim to deliver a traditional literary feel while remaining assertive enough for modern editorial and branding use.
The lowercase shows sturdy, compact counters and notable terminal shaping (including ball-like terminals on some forms), which reinforces the conventional text-serif personality while adding a touch of personality in display sizes. Numerals appear similarly high-contrast and traditional, aligning with the letters’ vertical emphasis and serif treatment.