Sans Normal Mulat 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mack' by Blaze Type, 'POLIGRA' by Machalski, 'Fonseca' by Nasir Udin, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Fortune Mouner' by Viswell (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, chunky, retro, impact, approachability, display clarity, brand presence, rounded, bulky, geometric, soft corners, compact.
A heavy, geometric sans with large, rounded counters and broadly curved bowls that give the letters a smooth, compact silhouette. Strokes are consistently thick with minimal modulation, and joins are clean and sturdy, producing dense, high-ink shapes. Terminals tend to be blunt and slightly softened, while forms like C, G, O, and Q lean into near-circular construction. Lowercase characters are similarly robust, with single-storey a and g, a rounded, enclosed e, and a short-armed t; numerals are wide and solid with simple, legible construction.
Best suited for display settings where impact is key: headlines, posters, and bold brand marks. The chunky shapes and round counters work well on packaging and signage, especially when you want a friendly, attention-grabbing voice. In longer passages it produces a dense texture, so it’s most effective when used at larger sizes or with generous leading.
The overall tone is confident and approachable, balancing strong presence with friendly, rounded geometry. It reads as playful and slightly retro, with a poster-like punch that feels energetic rather than formal.
The design appears intended to deliver maximum visual weight with approachable, geometric forms—prioritizing bold legibility and a smooth, rounded rhythm for attention-driven typography.
Spacing appears built to keep words tightly knit, creating a cohesive dark texture in text. The design maintains clear interior openings despite the heavy weight, helping individual letters remain distinguishable in large sizes.