Sans Superellipse Pemid 1 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Headline Gothic' by ATF Collection, 'Fairweather' by Dharma Type, and 'Champion Gothic' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, chunky, retro, casual, friendly, impact, approachability, space saving, retro flavor, display clarity, rounded, soft corners, compact, bouncy, high impact.
A heavy, condensed sans with rounded-rectangle construction and softened corners throughout. Strokes are consistently thick with minimal modulation, creating dense, inky silhouettes and compact counters. Terminals tend to be blunt and slightly swollen, and many curves read as squared-off bowls rather than true circles, giving a superelliptical, blocky rhythm. Spacing appears tight and the overall texture is solid and poster-forward, with small apertures in letters like C, S, and e contributing to a sturdy, compressed look.
Best suited for short, high-impact text such as headlines, posters, brand marks, packaging callouts, and storefront or wayfinding signage where bold presence and compact width are assets. It can work for brief subheads or labels, but the dense counters and tight apertures make it less ideal for long-form reading at small sizes.
The tone feels cheerful and approachable, with a lively, slightly goofy bounce that nods to mid-century display lettering and hand-cut signage. Its chunky forms communicate warmth and humor more than precision or formality, making it attention-grabbing without feeling aggressive.
The design appears intended to deliver maximum visibility in a condensed footprint while maintaining a friendly, rounded personality. Its superelliptical construction and blunt terminals suggest a deliberate balance of geometric structure and soft, approachable display styling.
Distinctive details include a single-storey lowercase a, a compact lowercase t with a short crossbar, and a looped g with a prominent ear, all reinforcing an informal display character. Numerals follow the same rounded-rect geometry, with the 0 reading as a tall pill shape and the 1 as a simple vertical stem.