Sans Normal Diduw 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, editorial, presentations, signage, clean, modern, neutral, friendly, calm, legibility, versatility, clarity, neutrality, geometric, rounded, open apertures, even rhythm, large counters.
This typeface presents a clean, rounded sans structure with largely circular bowls and smooth, continuous curves. Strokes are fairly even in weight with gentle joins and minimal modulation, giving letters a uniform, steady color in text. Proportions feel balanced and contemporary, with generous counters and open apertures that keep forms like C, S, e, and a readable at smaller sizes. The lowercase shows straightforward, unembellished construction (notably a single-storey a) and a simple, clear numeral set with an oval 0 and open, airy shapes throughout.
It suits interface and product typography where a clean, unobtrusive voice and dependable readability are important. The open shapes and steady texture also make it a good fit for editorial layouts, presentations, and clear wayfinding or general-purpose signage.
The overall tone is modern and neutral, with a friendly softness coming from the rounded geometry and open interiors. It reads as calm and professional rather than expressive or stylized, aiming for clarity and approachability.
The design intention appears to be a general-purpose, contemporary sans that prioritizes legibility and a smooth, geometric consistency. Its restrained detailing and rounded forms suggest it is meant to sit comfortably across many contexts without calling attention to itself.
Spacing appears comfortably open, supporting an even rhythm across both all-caps sequences and paragraph-like sample text. Round letters remain smooth and consistent, while diagonals (as in V, W, X, Y) keep a crisp, straight-sided feel that adds structure to the otherwise soft, circular palette.