Sans Normal Bodof 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids design, friendly, playful, informal, quirky, contemporary, approachability, personality, readability, informality, rounded, soft, bouncy, cheerful, lively.
A rounded sans with soft, swollen curves and a gently irregular rhythm. Strokes stay largely even, with rounded terminals and subtly off-axis details that give letters a slightly wavy, hand-touched feel while remaining clean and legible. Counters are open and circular, joins are smooth, and the overall proportions lean toward compact, sturdy shapes with a consistent, approachable texture across uppercase, lowercase, and numerals.
Works well for short to medium-length text where personality matters: brand identities, packaging, posters, social graphics, and friendly editorial headings. It’s especially effective in contexts that benefit from an inviting, informal tone such as family-focused products, cafés, creative studios, and event promotions.
The tone is upbeat and approachable, with a casual warmth that feels conversational rather than formal. Its slight wobble and rounded geometry add personality and humor, suggesting a friendly voice suited to lighthearted messaging.
Likely designed to deliver an easygoing, humanized sans serif voice by combining round geometric construction with small, deliberate irregularities that keep the texture lively and distinctive.
Uppercase forms read bold and simple, while lowercase introduces more character through curved shoulders and asymmetrical moments, creating a lively mixed-case color. Numerals follow the same rounded construction and feel cohesive in text settings.