Sans Normal Buman 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'TheSans' by LucasFonts (names referenced only for comparison).
Keywords: ui, editorial, branding, signage, infographics, modern, neutral, friendly, straightforward, clean, legibility, clarity, versatility, neutrality, modernization, geometric, rounded, open counters, crisp terminals.
The design is a geometric-leaning sans with open, circular counters and smooth, even curves. Strokes are consistently solid with little visible modulation, and terminals appear cleanly cut, producing a crisp rhythm in text. Proportions are balanced rather than condensed or extended, with straightforward, legible forms in both uppercase and lowercase; the lowercase shows simple, single-storey shapes (notably for forms like “a” and “g”), reinforcing the modern, constructed feel.
It suits user interfaces, product branding systems, and general editorial or marketing copy where a clean, contemporary voice is needed. The even texture and straightforward shapes make it a good choice for signage, infographics, dashboards, and short-to-medium text settings, as well as headings that benefit from a crisp, geometric look.
This typeface feels contemporary and matter-of-fact, with a friendly neutrality that stays out of the way of the content. Its rounded construction and soft terminals give it an approachable, non-intimidating tone without turning playful or quirky. Overall it reads as clean, practical, and broadly “modern UI” in spirit.
The letterforms appear designed to prioritize clarity and consistency across sizes, using simple geometry and open counters to keep text readable. The overall neutrality suggests an intention to serve as a dependable, general-purpose sans for a wide range of layouts where typography should feel current but not stylized.
Uppercase forms are sturdy and evenly proportioned, while the lowercase maintains a smooth, rounded flow with clear differentiation between similar shapes. Numerals appear simple and stable, matching the same geometric, no-nonsense construction used in the letters.