Sans Normal Pemid 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Centra No. 2' and 'Century Gothic Paneuropean' by Monotype, 'Gilroy' by Radomir Tinkov, 'Fenomen Sans' by Signature Type Foundry, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, children’s media, playful, friendly, chunky, retro, bold, impact, approachability, simplicity, display punch, brand friendliness, rounded, soft corners, bouncy, compact, cartoonish.
A heavy, rounded sans with broad strokes, softened corners, and compact internal counters. Curves dominate the construction, with circular bowls and gently flattened terminals that keep the silhouette stable and dense. Uppercase forms are blocky yet friendly, while lowercase maintains a sturdy, single-storey feel in key letters and a generally closed, compact rhythm. Numerals are wide and weighty, with large, simplified shapes designed to stay clear at display sizes.
Best suited for short, high-impact settings such as headlines, posters, logos, and packaging where a friendly, bold voice is needed. It also fits playful branding and entertainment contexts, especially when legibility is required at large sizes with a strong, rounded presence.
The overall tone is upbeat and approachable, leaning toward a cheerful, slightly retro personality. Its dense black shapes and rounded geometry give it a confident, toy-like warmth that feels casual rather than corporate.
The design appears intended to deliver maximum visual weight with a soft, welcoming character, using rounded geometry and simplified forms to stay clear and consistent in attention-grabbing display typography.
Spacing and overall rhythm read tight and compact, with large x-height presence and minimal delicacy in joins or apertures. The sample text shows strong word-shape impact and consistent color, prioritizing punch and simplicity over fine detail.