Sans Normal Asmoh 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Fazeta Sans' by Adtypo, 'FF Absara Sans' and 'FF Yoga Sans' by FontFont, 'Quire Sans' by Monotype, 'RyuGothic' by StudioJASO, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, branding, modern, neutral, clean, friendly, straightforward, versatility, clarity, neutrality, contemporary tone, everyday legibility, geometric, rounded, even, open, legible.
A clean sans serif with largely geometric construction and smooth, continuous curves. Round letters like C, O, and Q are close to circular, while counters are open and uncomplicated, supporting clear word shapes. Strokes appear even and steady with minimal modulation, and terminals are plain and contemporary. The lowercase shows simple, functional forms—single-storey a and g, a compact ear on g, and a straightforward r—while capitals maintain balanced proportions and consistent rhythm.
Works well for UI copy, product text, and general-purpose editorial settings where an unobtrusive sans is needed. Its open apertures and consistent shapes make it suitable for signage and wayfinding at medium sizes, and it can also support contemporary branding that aims for clarity rather than strong stylistic flair.
The overall tone is modern and neutral, with a slightly friendly character coming from its rounded geometry and open shapes. It feels practical and unshowy, suited to interfaces and everyday communication where clarity is the priority.
The design appears intended as a versatile, modern workhorse sans: geometric enough to feel contemporary, but restrained and open enough to remain comfortable in continuous reading. It prioritizes consistency, legibility, and a clean typographic color across mixed-case text and numerals.
Numerals are simple and readable, with a clean, open 4 and a smooth, rounded 8 and 0 that align well with the typeface’s circular forms. The Q’s tail is short and unobtrusive, and diagonals (K, V, W, X, Y) are crisp without feeling sharp or aggressive, preserving an overall calm texture in paragraphs.