Sans Normal Buriz 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Immanent' by Paulo Goode (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, presentations, signage, clean, neutral, modern, friendly, functional, clarity, versatility, neutrality, readability, humanist, open apertures, soft curves, even rhythm, plain terminals.
This typeface is a straightforward sans with gently rounded curves, minimal stroke modulation, and a clean, even color in text. Capitals are simple and geometric-leaning, while the lowercase introduces subtle humanist cues such as open apertures and a two-storey “g”. Terminals are mostly plain and crisp, with rounded bowls and consistent proportions that keep counters clear. Numerals match the overall simplicity, with smooth, readable forms that sit comfortably alongside the letters.
It works well for interface copy, product text, and general-purpose editorial settings where neutrality and legibility are priorities. The clean construction and open counters also make it a good fit for corporate communications, presentations, and straightforward signage.
The overall tone is calm and matter-of-fact, leaning modern and approachable rather than decorative. Its restrained detailing and open shapes give it a practical, contemporary voice suited to everyday reading.
The design appears intended as a versatile, all-purpose sans that stays out of the way, offering consistent rhythm and clear letterforms for continuous reading and broad branding needs. Its blend of simple geometry with mild humanist shaping suggests a focus on clarity and approachability over strong stylistic expression.
In the sample text, spacing and rhythm appear steady, with clear differentiation between similar shapes (e.g., I/l, O/0 through context) and generous interior counters that help at larger and medium sizes. The design avoids stylistic quirks, prioritizing familiarity and clarity.