Serif Normal Jobot 10 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, display quotes, classic, formal, authoritative, literary, text setting, classic revival, editorial tone, formal branding, bracketed, crisp, calligraphic, traditional, bookish.
A traditional serif with bracketed serifs, pronounced thick–thin modulation, and crisp, tapered terminals. Capitals are stately and evenly proportioned, while the lowercase shows a compact, text-oriented build with clear counters and a steady vertical axis. The italics are not present; instead the roman maintains a consistent upright rhythm with slightly variable character widths that give words a natural, book-like texture. Numerals are oldstyle-leaning in feel, with curving forms and clear differentiation, matching the serif structure of the letters.
Well-suited to long-form reading in books, journals, and editorial layouts where a classic serif voice is desired. It also performs convincingly in headlines, pull quotes, and formal communications that benefit from a traditional, authoritative typographic palette.
The overall tone is classic and editorial, conveying formality and authority without feeling ornamental. Its high-contrast strokes and traditional detailing evoke established print typography and a literary, reference-book sensibility.
The design appears intended to provide a conventional, print-rooted serif for serious text and editorial typography, emphasizing familiar proportions, high-contrast refinement, and a disciplined, upright rhythm.
In the sample text, the face holds together well at larger sizes where the contrast and bracketed serifs read as sharp and confident. At smaller sizes, the finer hairlines and tight joins may require adequate printing or screen conditions to keep the details from softening.