Sans Faceted Asvy 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Brown Pro' by Shinntype (names referenced only for comparison).
Keywords: headlines, posters, logos, sportswear, signage, industrial, athletic, military, retro, assertive, high impact, geometric rigor, signage feel, team branding, durable texture, faceted, angular, blocky, octagonal, compact.
A heavy, geometric display sans built from straight strokes and chamfered corners, replacing curves with crisp planar cuts. Counters are squarish and relatively tight, giving the letters a dense, punchy texture, while verticals and horizontals stay rigid and even. The lowercase follows the same faceted construction, with single-storey forms and sturdy terminals, and the figures echo the octagonal, stencil-like geometry for consistent color across mixed text.
Best suited to headlines, posters, and branding where a compact, hard-edged voice is needed. It works well for sports identities, team graphics, labels, packaging, and signage-style compositions, especially at medium to large sizes where the faceted detailing stays clear.
The sharp facets and solid silhouettes project an industrial, athletic tone with a hint of military and varsity influence. Its rigid geometry reads confident and no-nonsense, evoking signage, equipment маркировки, and bold headline typography.
The design appears intended to deliver maximum impact through a bold, angular construction that mimics beveled or cut-metal letterforms. By standardizing chamfered corners across caps, lowercase, and numerals, it aims for a cohesive, emblematic look that remains legible under strong display settings.
Diagonal joins are used sparingly and tend to read as clipped corners rather than true curves, which keeps the rhythm squared-up and mechanical. In text, the tight apertures and strong inner angles create a rugged texture that holds up best when given room and contrast.