Sans Faceted Asri 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ultimatum MFV' by Comicraft, 'Kairos Sans' by Monotype, 'Bulltoad' by Typodermic, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: sports branding, team apparel, posters, headlines, packaging, athletic, industrial, assertive, retro, tough, impact, durability, athletic tone, industrial edge, octagonal, chamfered, blocky, compact, stencil-like.
A compact, heavy display sans built from straight strokes and clipped corners, replacing curves with planar chamfers. Counters are squarish and tight, and many joins resolve into crisp angled cuts that create an octagonal, “cut-metal” silhouette. The rhythm is dense and sturdy with minimal stroke modulation, and the lowercase largely echoes the uppercase’s block construction, keeping a consistent, mechanical texture. Numerals follow the same faceted logic, with strong rectangular forms and notched terminals that hold up well at large sizes.
Best suited for sports identities, team apparel, and bold titling where an athletic, industrial edge is desired. It also works well for posters, packaging callouts, and short, high-impact statements that benefit from dense, faceted letterforms.
The overall tone feels sporty and hard-edged, evoking team lettering, equipment labeling, and utilitarian signage. Its sharp facets and compact mass read as forceful and rugged, with a slightly retro athletic flavor reminiscent of jersey and varsity systems.
The design appears intended to translate traditional block lettering into a faceted, cut-corner system that feels robust and reproducible. By minimizing curves and relying on chamfers, it delivers a consistent, high-impact texture that reads strongly in display settings.
The angular construction makes diagonals and curves (notably in S, G, and rounded letters) appear deliberately segmented, which emphasizes a machined aesthetic. Spacing looks designed for impact rather than airiness, producing a solid “wall of type” in paragraphs and headlines.