Sans Normal Juroj 17 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Praxis Next' by Linotype, 'Open Sans Soft' by Matteson Typographics, 'Ocean Sans' by Monotype, 'Indecise' by Tipo Pèpel, and 'Alber New' and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, advertising, dynamic, modern, assertive, sporty, editorial, emphasis, momentum, impact, modernity, clarity, slanted, rounded, clean, crisp, energetic.
This typeface is a slanted sans with smoothly rounded bowls and generally open apertures, giving it a clean, contemporary silhouette. Strokes are sturdy with noticeable but controlled modulation, and terminals tend to be softly cut rather than sharply squared, which keeps the texture friendly despite the weight. The forms lean consistently, and counters in letters like O, P, and R read compact and stable, while diagonals (V, W, X) feel strong and rhythmic. Figures are simple and well-balanced, with clear curves and a slightly forward-driving stance.
It performs best in display contexts such as headlines, branding, poster typography, and advertising where the slanted stance can convey urgency or movement. It also suits sports and performance-oriented graphics, and can work for short editorial callouts or subheads when a strong, modern emphasis is needed.
The overall tone is energetic and purposeful, combining a modern, straightforward sans structure with an expressive slant that suggests speed and momentum. It feels confident and attention-grabbing without becoming decorative, making it suitable for messages that need impact and motion.
The design appears intended to deliver a contemporary, high-impact sans voice with a built-in sense of motion through its consistent slant and robust strokes. Its rounded construction and controlled contrast aim to keep it readable and polished while still feeling energetic and emphatic.
The italic angle is prominent and consistent across uppercase, lowercase, and numerals, producing a lively line rhythm in text. Letterspacing appears comfortable for display and short runs of text, and the rounded geometry helps maintain clarity at larger sizes while preserving a bold, compact word shape.