Sans Normal Ambaz 10 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, friendly, utilitarian, versatility, clarity, contemporary neutrality, readability, geometric, open apertures, rounded terminals, even rhythm, high legibility.
This typeface presents a clean sans construction with smooth, circular curves and uniform stroke thickness. Proportions skew roomy, with generous interior counters and open apertures that keep forms clear in running text. Terminals are mostly straight and crisp, while round letters stay close to true circles/ovals, creating a consistent geometric rhythm. Lowercase shapes are straightforward and readable, with a simple single-storey “g” and a compact, functional “t”, and numerals follow the same even, contemporary pattern.
It suits interface copy, product branding, and wayfinding where fast recognition matters, and it also holds up well for contemporary editorial headlines and subheads. The clear numerals and open counters make it a good fit for dashboards, labels, and informational material.
The overall tone is modern and neutral, with a mild friendliness coming from the rounded forms and open spacing. It feels practical and contemporary rather than expressive, aiming for clarity and unobtrusive presence in UI and editorial contexts.
The design intention appears focused on a versatile, geometric-leaning sans that stays neutral across contexts while maintaining high readability. Its consistent curves, open forms, and even texture suggest it was drawn to perform reliably in both short display lines and longer passages.
Capitals are broad and stable, giving headlines a solid, confident block without feeling heavy. Curved letters like C, G, and S maintain smooth continuity, and punctuation/diacritics (as seen in the sample) appear plain and utilitarian, supporting a straightforward reading experience.