Serif Flared Upgig 13 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: book text, magazines, newspapers, headlines, branding, editorial, classic, formal, literary, authoritative, readability, editorial tone, classic refinement, distinctive terminals, bracketed serifs, flared terminals, open counters, crisp joins, calligraphic influence.
A serif text face with moderately flared stroke endings and bracketed serifs that soften transitions into stems. Stroke contrast is evident but controlled, with crisp joins and clear, open counters that keep letterforms legible at text sizes. Proportions lean generously wide with steady spacing, and the curves (notably in round letters) feel smooth and slightly calligraphic rather than strictly geometric. Numerals and capitals share the same sturdy, editorial rhythm, producing an even, composed texture in paragraphs.
Works well for book typography and long-form reading where a stable, traditional serif texture is desired. It also suits magazine and newspaper settings, including display sizes for headlines and subheads. The confident structure and refined flare can support institutional or heritage-leaning branding when paired with restrained layouts.
The overall tone is traditional and editorial, projecting authority and polish without feeling overly ornate. Subtle flare and the measured contrast add a touch of warmth and humanist refinement, making it feel at home in established, print-forward contexts. The voice is confident and composed, suited to serious or classic messaging.
The design appears intended to deliver a classic serif reading experience with a distinctive flared finish, combining familiar editorial proportions with subtle calligraphic character. The goal seems to be dependable readability and a cultured tone, while adding enough shaping in terminals and serifs to feel considered and premium.
Serif treatment reads as sharp yet not brittle, with terminals that broaden gently and give strokes a grounded finish. The lowercase maintains a straightforward, readable construction, and the punctuation and numerals appear designed to sit comfortably within continuous text, supporting a consistent typographic color.