Sans Normal Bibul 7 is a bold, wide, medium contrast, upright, tall x-height font visually similar to 'Humanist 777' by Bitstream, 'Express 18' by Kosinsky, 'Dialog' and 'Frutiger Next Paneuropean' by Linotype, 'Belle Sans' by Park Street Studio, 'Aleante Sans' by Pedro Teixeira, 'Arlonne Sans Pro' by Sacha Rein, and 'Cora' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, clean, confident, friendly, straightforward, impact, clarity, modernity, approachability, rounded, open counters, smooth, geometric, sturdy.
This typeface is a sturdy sans with a smooth, rounded construction and clean terminals. Curves read as circular/elliptical and are paired with straight-sided stems, creating a consistent, contemporary rhythm. Counters are generally open and generous, and the lowercase shows a prominent x-height with compact ascenders and descenders, keeping word shapes dense and readable. The figures are simple and clear, matching the overall no-nonsense structure of the letters.
The strong, rounded letterforms suit headline and display work where impact and quick recognition matter, such as posters, marketing, and branding. It also reads well at medium sizes for UI labels, navigation, and signage where a clear, stable texture is preferred over fine detail.
The overall tone is modern and direct, with a friendly softness coming from the rounded curves. Its heavy color and straightforward shapes convey confidence and clarity rather than delicacy or formality.
The design appears intended as a contemporary, highly legible sans that balances geometric roundness with practical text behavior. It prioritizes a bold, dependable presence while staying approachable and uncluttered for everyday communication.
In text, the font maintains an even texture with minimal eccentricity, favoring clarity over stylization. Round letters like O/C/G and the bowl forms in B/P/R feel consistently drawn, helping the set look cohesive across caps, lowercase, and numerals.