Sans Normal Edmet 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, friendly, dynamic, neutral, modern utility, readability, friendly tone, forward motion, oblique, open apertures, rounded forms, humanist, soft terminals.
This is an oblique sans with rounded, geometric-leaning construction and smooth, low-contrast strokes. Curves are generous and open, with clear countershapes and mostly soft, slightly tapered terminals that keep the texture even in running text. The slant is consistent across capitals, lowercase, and figures, producing a steady forward rhythm without dramatic stroke modulation. Proportions feel balanced and contemporary, with straightforward letterforms and minimal decorative quirks, yielding a clear, uniform color on the page.
It suits interface copy, product and brand messaging, and editorial layouts where a clean oblique voice is needed without sacrificing clarity. The consistent rhythm also works well for signage and presentation materials, where quick recognition and a contemporary tone are priorities.
The overall tone is modern and approachable—clean and practical, but softened by rounded shapes and open forms. The consistent oblique angle adds momentum and a mildly informal, active feel, making it read as contemporary rather than strictly corporate or technical.
The design appears intended as a versatile oblique companion for modern sans typography: streamlined, readable, and visually calm, while using a steady slant to add motion and emphasis. Its rounded, open shapes suggest an aim toward friendliness and broad applicability across digital and print contexts.
In the sample text, the italic posture remains legible at larger sizes and maintains stable spacing, suggesting a design aimed at smooth text flow rather than calligraphic emphasis. Numerals appear clear and uncomplicated, matching the same rounded, low-contrast logic as the letters.