Sans Normal Abmoy 15 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: ui text, editorial, branding, packaging, captions, modern, clean, lively, friendly, emphasis, clarity, modernity, versatility, oblique, geometric, rounded, crisp, open.
This typeface is a clean oblique sans with smooth, round counters and a gently geometric construction. Strokes stay even and low-contrast, with terminals that read as cleanly cut rather than calligraphic. The slant is consistent across uppercase, lowercase, and figures, and the overall rhythm feels steady and uncluttered. Letterforms show open apertures and straightforward joins, with a compact lowercase profile that keeps the x-height visually modest against the capitals.
It suits interfaces and product copy where an italic voice is needed without sacrificing clarity, as well as editorial layouts for pull quotes, subheads, and emphasis. The clean geometry and steady texture also make it a good fit for contemporary branding and packaging systems that want a friendly, modern slant.
The overall tone is modern and approachable, balancing a neutral sans foundation with the energy of an italic stance. It feels crisp and contemporary rather than decorative, giving text a sense of motion without becoming flashy.
The design appears intended as a practical italic companion with a modern sans sensibility—prioritizing clear shapes, even stroke color, and a consistent forward motion. It aims to provide emphasis and personality while remaining versatile for everyday text and display use.
The figures and uppercase maintain the same smooth, rounded logic as the lowercase, supporting a cohesive page color. Curves (C, O, S, 8) appear broadly circular, while diagonals (A, V, W, y) keep a taut, forward-leaning emphasis that reinforces the slanted voice.