Sans Normal Vadez 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, packaging, children’s media, posters, social graphics, friendly, casual, playful, approachable, informal, approachability, readability, handmade feel, casual branding, rounded, soft corners, humanist, hand-drawn, open apertures.
A rounded, monoline sans with softly tapered terminals and slightly irregular curves that give it an organic, hand-drawn steadiness. Bowls and counters are generally open and generous, with gentle squaring where strokes meet and subtle asymmetries that keep the texture lively rather than geometric. The lowercase shows simple, single-storey forms (notably a and g), a round i/j dot, and a short-shouldered r; numerals follow the same soft, slightly bouncy construction, with a curved-foot 2 and a simple, straight-stem 1.
This font suits product packaging, casual branding, and promotional materials where a friendly voice is desired. It also works well for UI labels, educational or children-oriented content, and short-to-medium text in social graphics or posters where warmth and legibility need to coexist.
The overall tone is warm and unpretentious, combining clarity with a relaxed, personable feel. Its rounded shapes and mild quirks read as friendly and conversational, closer to marker lettering than to strict corporate neutrality.
The design appears intended to deliver an easygoing sans that stays readable while adding a touch of handmade character. Its softened terminals and mildly irregular construction suggest a focus on approachability and a distinctive, informal texture in everyday typography.
Spacing appears comfortable and even in running text, producing a smooth gray value without sharp spikes. Round letters (o, e, c) feel slightly elastic, while straight strokes (I, L, T) retain softened ends, helping maintain a consistent, approachable rhythm across mixed-case text.