Sans Normal Nurah 2 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Contempo Gothic' by Arkitype, 'FF Infra' by FontFont, 'Muller Next' by Fontfabric, 'Urania' by Hoftype, and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, retro, friendly, punchy, attention, approachability, retro flavor, graphic impact, brand character, rounded, soft corners, compact counters, high contrast silhouette, quirky.
A heavy, rounded sans with broad proportions and a uniform stroke that creates dense, dark letterforms. Curves are built from simple circular/elliptical geometry, while terminals often resolve into subtly angled or wedge-like cuts that add a crisp, graphic edge. Counters are relatively tight and compact, giving the face a sturdy, poster-ready texture, and overall spacing reads even and deliberate for large sizes.
Best suited to display settings where strong presence is needed—headlines, posters, logos/branding, packaging, and attention-grabbing signage. It can also work for short UI labels or badges when large and well-spaced, but its dense weight and tight counters favor larger sizes over extended reading.
The combination of oversized weight, rounded construction, and slightly notched terminals gives the font a playful, cartoon-adjacent confidence. It feels upbeat and approachable rather than technical, with a mild retro/handmade flavor that adds character without becoming ornate.
The design appears aimed at delivering maximum visual impact with friendly, rounded geometry and a few sharp terminal cuts to keep the silhouette lively. It balances a straightforward sans structure with just enough quirk to feel distinctive in branding and display typography.
Round characters (like O/C/G) maintain a consistent, smooth bowl, while diagonals and joins (such as in K, V, W, X) stay clean and geometric. The figures are bold and simplified, matching the letters’ compact counter shapes and producing strong impact in short strings and headlines.