Serif Contrasted Ittu 2 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion, editorial, branding, posters, elegant, classical, refined, luxury tone, headline impact, editorial voice, classic refinement, didone-like, hairline, vertical stress, sharp serifs, high-contrast curves.
A high-contrast serif with a pronounced vertical axis and very fine hairlines set against strong, dark stems. Serifs are sharp and minimally bracketed, giving terminals a crisp, cut finish. Counters are spacious and largely vertical in feel, while joins and curves show clean, controlled transitions that emphasize a polished, engraved look. Uppercase forms read stately and composed, and the lowercase maintains a steady rhythm with compact, disciplined details in letters like a, e, and g.
Well suited to magazine headlines, fashion and beauty branding, and high-end packaging where contrast and sophistication are desirable. It also performs strongly for posters and large typographic statements, and can work for short editorial passages when set with comfortable size and spacing to preserve its fine details.
The overall tone is poised and upscale, projecting a sense of luxury and editorial authority. Its dramatic thick–thin interplay feels formal and cultivated, with a sleek, modern sharpness that still nods to classical book and fashion typography.
The design appears intended to deliver a contemporary, luxury-leaning serif voice through sharp serifs, vertical stress, and dramatic stroke contrast. Its construction prioritizes visual refinement and headline impact, while keeping letterforms controlled and readable for polished editorial typography.
At larger sizes the hairlines and delicate serifs become a defining feature, creating a shimmering, refined texture. Numerals and capitals appear designed to hold attention in display settings, with confident verticals and carefully balanced curves.