Sans Normal Vekij 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, mobile apps, branding, packaging, editorial lead-ins, clean, friendly, modern, casual, approachable, everyday italic, modern neutrality, readable warmth, soft geometry, rounded, humanist, soft terminals, open counters, slanted.
A rounded, slanted sans with smooth, monoline strokes and softly finished terminals. Curves are generously circular and open, with even color and minimal contrast, giving the face a steady, readable rhythm. Proportions feel contemporary and slightly compact in the lowercase, while capitals stay simple and geometric; overall spacing reads balanced and uncluttered.
Well-suited for interface labels, short paragraphs, and product or brand communication where a clean, contemporary voice is needed with a warmer edge. It also works nicely for headings, pull quotes, and captions that benefit from an energetic slant while remaining highly legible.
The tone is modern and easygoing, with a friendly softness that keeps it from feeling rigid or technical. Its slant adds energy and forward motion, making text feel conversational and informal without becoming expressive or decorative.
Likely intended as an everyday italic sans that balances geometric roundness with a human, approachable feel. The softened terminals and open shapes suggest a focus on readability and a welcoming, modern presence across digital and print applications.
The design favors open apertures and rounded joins, which helps maintain clarity at typical text sizes. The numerals and capitals keep the same smooth, softened geometry, supporting consistent texture across mixed-case settings.