Sans Normal Velud 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type, 'Accia Sans' by Mint Type, 'Interval Next' by Mostardesign, 'Core Sans NR' by S-Core, 'NuOrder' by The Northern Block, 'Blacker Sans Pro' by Zetafonts, 'Ranelte' by insigne, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, presentations, clean, friendly, casual, modern, approachable, readability, modernity, approachability, everyday tone, clean utility, oblique, rounded, monoline, open apertures, soft terminals.
A slanted, monoline sans with rounded curves and softly finished stroke terminals. Letterforms favor open apertures and generous counters, with a smooth, continuous rhythm that stays consistent from capitals to lowercase. Curves are built from simple circular/elliptical geometry, while joins remain clean and uncluttered; overall spacing reads even and airy in text. Numerals follow the same soft, rounded construction and maintain clear silhouettes at display sizes.
Works well for interface copy, product branding, and editorial pull quotes where a clean sans voice is needed but a more relaxed tone is desirable. The slant and rounded construction also suit marketing headlines, packaging, and presentation typography that benefits from a modern, approachable feel.
The overall tone is contemporary and personable, balancing clarity with a relaxed, informal slant. It feels unobtrusive and readable, with a gentle friendliness that suits conversational or lifestyle-oriented typography rather than strict formality.
The design appears intended as a straightforward, contemporary sans italic that stays neutral enough for general text while adding warmth through rounded shapes and a consistent forward slant. Its emphasis on open forms and smooth curves suggests a focus on comfortable on-screen and print readability with a friendly personality.
The italic angle is steady and gives lines of text a forward motion without introducing calligraphic contrast. In the sample, the design maintains legibility through repeated curved forms, and the punctuation and dots appear round and restrained, matching the softened geometry.