Sans Normal Kemat 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Orgon Plan' by Hoftype, 'PTL Attention' by Primetype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, playful, sporty, retro, friendly, punchy, add motion, boost impact, feel friendly, display use, rounded, bouncy, soft corners, cartoonish, dynamic.
A heavy, slanted sans with round, open counters and softly rounded joins that keep the dense strokes feeling friendly rather than rigid. Curves are broadly elliptical and terminals read as subtly softened, giving letters a smooth, inflated silhouette. The italic slant is consistent across caps, lowercase, and figures, creating a forward-leaning rhythm suited to short, emphatic lines. Lowercase forms are compact with clear bowls and straightforward construction, while spacing appears comfortable and even for a bold display cut.
Best suited to headlines, posters, and branded graphics where a bold, friendly italic can add motion and impact. It also fits packaging, signage, and social media layouts that need an approachable, high-energy voice, and works well for short bursts of copy such as slogans or callouts.
The overall tone is upbeat and energetic, with a bouncy, informal voice that feels approachable and fun. Its strong weight and forward motion suggest action and momentum, leaning toward a sporty, retro-leaning personality rather than a sober, corporate one.
The design appears intended as a bold, animated italic sans for display use, balancing strong presence with rounded, welcoming shapes. Its consistent slant and smooth geometry suggest an emphasis on momentum and readability at larger sizes rather than text-heavy settings.
The numerals are similarly robust and rounded, matching the letterforms well and maintaining a cohesive texture in mixed text. The sample paragraphs show a dark, confident typographic color that holds together in larger sizes, where the soft geometry and slant become most expressive.