Sans Normal Umris 3 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, minimal, clarity, versatility, neutrality, modernity, open counters, generous spacing, smooth curves, crisp terminals, geometric leaning.
A clean, lightly built sans with broad proportions and smooth, rounded construction. Strokes are even and calm, with subtle contrast that shows most in curved joins and bowls. The letterforms favor open apertures and large counters, producing a bright texture with ample interior space; terminals are straightforward and largely unadorned. Overall spacing and rhythm feel generous, and the numerals match the letters with similarly open, round shapes and clear differentiation.
Well suited to interfaces, dashboards, and product typography where a light, open texture helps readability. The broad proportions and tidy shapes also work for modern branding systems, wayfinding, and presentation materials, especially when a neutral sans is needed for clear hierarchy without drawing attention away from content.
The tone is contemporary and neutral, projecting clarity and approachability rather than strong personality. Its wide stance and airy color give it an easy, relaxed feel that stays professional and unobtrusive in longer passages.
The design appears intended as a versatile, contemporary sans that balances geometric cleanliness with comfortable readability. Its open counters and wide letterforms suggest a focus on clarity in both short headlines and continuous text, aiming for a dependable, modern workhorse voice.
Round letters like O, C, and G read as clean ellipses with consistent curvature, while diagonals (V, W, X, Y) stay sharp and well balanced against the softer bowls. Lowercase forms keep a simple, legible structure with single-storey-style simplicity where visible and prominent dots on i/j that remain clear at text sizes.