Sans Normal Dudir 3 is a light, very wide, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, presentations, signage, branding, clean, modern, neutral, airy, technical, legibility, modernity, simplicity, clarity, versatility, rounded, open apertures, monolinear, geometric, minimal.
A clean, rounded sans with a light, even stroke and gently softened joins. Curves are drawn with broad, circular geometry, producing open bowls and generous counters in letters like C, O, and e. Terminals are mostly straight and unembellished, with a crisp, contemporary finish and minimal stroke modulation. The overall rhythm is spacious and uncluttered, supporting clear letterforms and steady texture in running text.
It suits user interfaces and product experiences where clarity at small-to-medium sizes is important, as well as editorial layouts that benefit from a calm, consistent texture. The spacious forms also work well in presentations and wayfinding-style signage, and can support contemporary branding that wants a clean, straightforward voice.
The tone is modern and neutral, with an airy, composed feel that reads as practical rather than expressive. Its rounded geometry adds a mild friendliness without becoming playful, lending a restrained, contemporary character.
The design appears intended to deliver a contemporary, highly legible sans built from rounded geometric primitives, emphasizing clarity, openness, and a minimal surface. It prioritizes a calm reading rhythm and neutral tone suitable for general-purpose communication.
Figures follow the same rounded construction as the letters, with smooth curves and a consistent, lightweight presence. Uppercase forms feel particularly open and architectural, while lowercase shapes maintain clarity through large counters and simple, direct construction.