Sans Normal Efmob 14 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, app design, editorial, marketing, presentations, clean, modern, friendly, informal, airy, emphasis, readability, modernity, approachability, humanist, rounded, open, upright-leaning, smooth.
A lightly slanted sans with smooth, rounded construction and open apertures. Curves dominate the forms, with circular bowls and soft joins, while terminals are generally clean and unadorned. Proportions feel balanced and contemporary, with a steady rhythm and generous internal counters; round letters (O, Q, C) read especially full and even. Numerals follow the same rounded logic, keeping a consistent slant and simple, readable shapes.
Well-suited for interface typography and product communication where a modern, friendly italic is needed for emphasis or voice. It also works for editorial pull quotes, subheads, and brand messaging that benefits from a clean look with a bit of motion, and it remains readable in paragraph settings.
The overall tone is modern and approachable, combining a neat, streamlined look with a casual italic motion. It feels friendly rather than technical, with an easy, conversational presence that stays polished.
Likely designed as a contemporary italic companion with a clear, rounded sans structure, aiming to provide an approachable tone while keeping forms simple and consistent for everyday reading and UI applications.
The italic angle is consistent across caps, lowercase, and figures, helping text maintain flow in longer passages. Letterforms favor clarity through open shapes and smooth curves, which supports comfortable scanning at typical text sizes.