Sans Normal Beduv 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, posters, packaging, headlines, captions, friendly, retro, informal, approachable, quirky, space saving, approachability, everyday readability, retro tone, rounded, soft, open, compact, lively.
This typeface has compact, slightly condensed proportions with smooth, rounded construction and low stroke modulation. Curves tend toward circular bowls and soft joins, while terminals are clean and minimally treated, giving the letters a simple, unembellished finish. Counters are fairly open for the width, and the overall rhythm is steady, with gentle irregularities in curvature that keep the texture from feeling rigid or mechanical.
It works well for short-to-medium text where a personable sans tone is desired, such as UI labels, captions, and branding copy. The condensed footprint also suits space-conscious headlines, posters, and packaging where you want a friendly, slightly vintage flavor without heavy ornament.
The overall tone feels friendly and a bit retro, with a casual warmth that reads as human and approachable rather than strictly utilitarian. Its rounded forms and compact stance create a lively, informal voice suited to lighthearted or everyday messaging.
The design appears intended to provide a compact, readable sans with softened geometry, balancing efficient width with an inviting, everyday character. Its restrained detailing and rounded construction suggest an emphasis on clarity and approachability over strict neutrality.
In text, the compact fit produces a dense, efficient color while still preserving clarity thanks to round, open bowls and straightforward letterforms. The figures match the same rounded, no-nonsense style, supporting consistent texture in mixed alphanumeric settings.