Sans Normal Utlis 3 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, branding, posters, classic, formal, bookish, calm, readability, space economy, editorial tone, refinement, humanist, bracketed, calligraphic, crisp, tall.
This typeface shows a tall, compact silhouette with moderately tight proportions and clear, open counters. Strokes carry a subtle calligraphic modulation, and the joins read slightly softened, giving the forms a gently humanist rhythm rather than a purely mechanical construction. Curves are clean and controlled, terminals are predominantly straight or lightly tapered, and overall spacing is even, producing a steady text color. The uppercase is stately and compact, while the lowercase maintains a balanced, readable structure with straightforward bowls and stems.
It suits editorial environments such as magazines, book interiors, and long-form reading where a compact footprint and stable rhythm help maintain legibility. The tall, composed uppercase also performs well for headlines, captions, and brand systems that want a classic, authoritative voice without heavy ornament.
The overall tone feels editorial and traditional, with a composed, slightly literary character. Its restrained modulation and tidy proportions lend a sense of seriousness and trust, suitable for refined, information-forward typography without feeling ornate.
The design appears intended to provide a dependable, space-efficient text and display companion with a traditional, humanist sensibility. It aims for clarity and consistency while adding just enough modulation to feel crafted and refined.
In running text the face keeps a consistent vertical cadence, and the punctuation and figures sit cleanly with the letters, supporting dense setting. The shapes avoid eccentric quirks, favoring familiar constructions that prioritize clarity and a polished finish.