Sans Normal Ekraz 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, headlines, packaging, posters, elegant, modern, airy, refined, calm, modernize, add motion, refine tone, improve clarity, monolinear, clean, open, slanted, minimal.
A clean, slanted sans with a light, even stroke and gently rounded curves. Forms are open and streamlined, with smooth joins and minimal modulation, keeping counters clear and spacing comfortable. The uppercase reads crisp and upright in structure despite the italic angle, while the lowercase shows simple, single‑storey shapes and restrained terminals that maintain a consistent, contemporary rhythm.
This font suits editorial typography, magazine-style headlines, and branding where a sleek italic voice is needed. It also works well for short blocks of text, pull quotes, and packaging or poster work where an airy, modern tone and smooth reading flow are priorities.
The overall tone feels elegant and understated, leaning more toward modern refinement than expressive flair. Its lightness and steady slant give it a poised, editorial feel without becoming decorative.
The design appears intended to provide a contemporary italic sans that stays light, clean, and highly legible while adding a refined sense of motion. It prioritizes simplicity and consistency, offering an elegant alternative to more calligraphic italics.
Figures follow the same simplified construction as the letters, with rounded bowls and clear distinctions between forms. The italics are true, not merely obliqued, with letter shapes that appear drawn for the angle and maintain smooth flow across words.