Sans Normal Abgoy 15 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica; 'Prelo Pro', 'Priva', and 'Priva Pro' by Monotype; and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: ui text, editorial, branding, marketing, captions, clean, modern, friendly, dynamic, neutral, clarity, versatility, emphasis, modernity, approachability, humanist, oblique, open apertures, soft curves, rounded terminals.
This typeface is a clean, slanted sans with smooth, rounded curves and gently modulated stroke endings. Letterforms lean consistently to the right with a steady rhythm and moderate spacing, creating an even texture in words. Counters are open and generously shaped, and many joins and terminals feel softened rather than sharply cut, which keeps the silhouette approachable. Numerals and capitals follow the same streamlined logic, with simple construction and clear, uncluttered shapes.
It works well for UI copy, captions, and product or web typography where a clean sans with a built-in slant can provide emphasis and motion. The open shapes support comfortable reading in short to medium passages, while the crisp, uncomplicated outlines also suit contemporary branding and marketing materials.
The overall tone is modern and friendly, with a lively forward motion from the slant. It feels approachable and informal without becoming playful or decorative, balancing neutrality with a subtle human touch. The result reads as contemporary and serviceable, suited to everyday communication.
The design appears intended as a practical, modern italic sans that stays clear in continuous text while conveying forward momentum. Its softened geometry suggests a goal of keeping the tone approachable and versatile, suitable for both functional interface use and general-purpose communication.
The italic treatment appears oblique and consistent across cases, helping emphasis read clearly while maintaining a straightforward sans identity. Round letters show smooth continuity, and the diagonal strokes (such as in K, V, W, X, Y) contribute to a brisk, energetic cadence in longer lines of text.