Sans Normal Afluj 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Priego' by Brenners Template and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, assertive, dynamic, clean, impact, motion, clarity, modern branding, emphasis, oblique, rounded, geometric, compact, slanted.
A heavy, oblique sans with smooth, rounded curves and clean, open counters. Strokes are largely uniform with minimal modulation, giving the letters a solid, even color on the page. Uppercase forms feel compact and slightly squared in their geometry, while the lowercase keeps simple, single-storey shapes (notably the a and g) and a straightforward, utilitarian construction. The slant is consistent across letters and numerals, and terminals are mostly blunt with subtly softened corners, producing a sturdy, contemporary silhouette.
Best suited to display settings where strong emphasis and motion are desirable, such as headlines, posters, and brand marks. It can work well for sports, automotive, and tech-oriented identities, as well as packaging and promotional graphics that need a compact, high-impact italic sans.
The overall tone is energetic and forward-leaning, with a confident, performance-oriented feel. Its italic posture and dense stroke weight read as decisive and attention-getting, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended as a contemporary, high-impact oblique sans that communicates speed and confidence while staying clean and broadly legible. Its geometric rounding and uniform stroke behavior suggest a focus on bold presence and easy reproduction across modern branding contexts.
The figures are simple and highly legible, with rounded bowls (notably 0, 8, 9) and clear separation between similar forms. Diagonals (V, W, X, Y, Z) are prominent and contribute to a fast, sporty rhythm, and the type maintains a stable baseline presence despite the pronounced slant.