Serif Contrasted Upju 2 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Acta Display' and 'Acta Pro Display' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, fashion, luxury, posters, elegant, classical, refined, luxury voice, editorial display, classical modernity, dramatic contrast, didone, hairline, vertical stress, crisp, sharp serifs.
A high-contrast serif with pronounced vertical stress, pairing stout main stems with extremely fine hairlines and needle-like serifs. The letterforms are tall and stately, with generous open counters and a crisp, chiseled finish at terminals. Curves transition quickly from thick to thin, giving rounded letters (C, O, Q) a sculpted, glossy look, while the diagonals (V, W, X) are razor-edged and tightly controlled. Lowercase forms keep a measured, bookish rhythm: a double-storey a, compact e, and narrow, vertical joining strokes in m and n, all contributing to a clean, formal texture in paragraphs. Numerals follow the same contrast logic, with dramatic thins and sturdy verticals for a polished, display-oriented presence.
Best suited to large sizes where the hairlines can shine—magazine headlines, luxury branding, fashion lookbooks, and high-end packaging. It also works well for pull quotes and poster typography where a refined, dramatic serif voice is desired, while extended text will benefit from comfortable sizing to preserve the delicate details.
The tone is luxurious and poised, with a distinctly editorial and runway sensibility. Its sharp contrast and fine detailing evoke sophistication and ceremony, reading as premium, confident, and slightly dramatic. The overall impression is classic and cultivated rather than casual or utilitarian.
The design appears intended to deliver a modern classical, high-contrast serif voice optimized for sophisticated display typography. Its emphasis on sharp hairlines, verticality, and clean finishing suggests a focus on elegance and impact in editorial and brand contexts.
The finest strokes and serifs are extremely delicate, which heightens elegance but visually demands adequate size and reproduction quality. The spacing and overall cadence feel composed and even in the sample text, producing a crisp, high-end typographic color.