Sans Normal Okgum 7 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Matt' by Fontfabric and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui display, modern, confident, clean, friendly, utilitarian, clarity, impact, modernity, versatility, approachability, geometric, rounded, solid, neutral, high-impact.
A sturdy sans with broad, even strokes and rounded, geometric construction. Curves are smooth and generously proportioned, with open counters and a clear, stable baseline rhythm. Terminals are clean and mostly straight-cut, giving letters a crisp finish despite the soft circularity in forms like C, O, and S. The lowercase shows a large x-height and compact ascenders/descenders, producing dense, legible word shapes at larger sizes.
Well suited to headlines, brand marks, packaging, and promotional layouts where a strong, contemporary sans is needed. The large x-height and open forms also make it effective for UI labels and short blocks of display text, especially where clarity and presence matter more than delicate detail.
The overall tone is contemporary and direct, balancing friendliness from its rounded geometry with a no-nonsense, functional presence. It reads as confident and approachable rather than formal, and its heavy color makes it feel assertive in headlines and signage-like contexts.
The font appears designed to deliver a modern, high-impact sans voice with geometric friendliness and consistent, even texture. Its proportions and simplified, rounded shapes suggest an emphasis on clarity at display sizes and a versatile, workhorse role in contemporary graphic design.
Numerals are simple and robust, matching the letterforms’ wide, rounded proportions for a consistent typographic color. The design maintains a steady rhythm across mixed-case text, with clear differentiation between similar shapes (notably rounded forms versus straight-stem letters) that supports quick scanning.