Sans Superellipse Habog 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Arpona Sans' by Floodfonts, 'FS Hackney' by Fontsmith, 'Sans Beam' by Stawix, and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, robust, utilitarian, modernize, soften geometry, maximize impact, improve clarity, rounded, geometric, blunt terminals, compact counters, high legibility.
This typeface is a heavy, geometric sans with rounded-rectangle (superellipse) construction in its bowls and counters. Strokes are monolinear and uniform, with blunt terminals and softly radiused corners that keep shapes crisp without feeling sharp. Proportions read generously wide in capitals with steady rhythm and large, stable verticals; round letters like O and Q are squarish-rounded rather than purely circular. Lowercase forms maintain a straightforward, closed construction (single-storey a and g), with compact apertures and sturdy joins that hold up well at larger display sizes.
It suits bold headlines, brand marks, packaging, and short-form messaging where a dense, confident typographic color is an advantage. The sturdy shapes and compact counters also make it a good candidate for wayfinding and UI display roles where clarity and impact matter more than fine typographic nuance.
The overall tone is assertive and contemporary, projecting a dependable, no-nonsense voice while the rounded geometry adds approachability. It feels tech-forward and engineered, but not cold—more friendly-industrial than clinical.
The design appears intended to combine geometric precision with softened corners for a modern, approachable display sans. Its superelliptical round forms and heavy strokes prioritize visual presence, consistency, and easy recognition across letters and numerals.
The numerals follow the same rounded-rectangular logic and heavy color, giving dashboards and headlines a consistent texture. Punctuation and spacing in the sample text suggest a focus on strong word-shape and solid typographic color rather than delicate detail.