Sans Normal Belih 2 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, labels, editorial, playful, quirky, retro, friendly, handmade, space saving, human warmth, informal clarity, brand character, condensed, tall, monoline, rounded, soft corners.
A tall, tightly set sans with narrow proportions and a lightly irregular, hand-drawn steadiness. Strokes stay mostly monoline, with subtle tapering and softened joins that keep curves smooth and counters open. The uppercase is compact and vertical, while the lowercase uses simple, rounded constructions with short ascenders and descenders that preserve a clean line rhythm. Figures are similarly slim and upright, reading clearly while retaining the same slightly offbeat, humanized stroke behavior.
Well suited to packaging, labels, and posters where a friendly, space-saving voice is useful. It works especially well for headlines, subheads, short paragraphs, and pull quotes that benefit from a narrow footprint and a crafted feel. The consistent monoline texture also makes it a good fit for branding systems that want an informal sans without looking overly casual.
The overall tone feels informal and personable, like marker lettering refined into a consistent text face. Its narrow, upright stance adds a brisk, energetic cadence, while the softened shapes keep it approachable rather than stern. The slight irregularity suggests a crafted, indie sensibility with a hint of mid-century sign or children’s-book charm.
The design appears intended to deliver a compact, legible sans with a human touch—mixing clean, simplified geometry with just enough irregularity to feel hand-made. Its narrow build and upright rhythm suggest an aim toward efficient setting and strong vertical presence, while the softened forms keep it welcoming and characterful.
In text, the condensed width creates a lively texture and efficient horizontal economy, with distinctive vertical emphasis in many letters. Rounded bowls and open apertures help maintain legibility despite the tight proportions, and punctuation and numerals match the same gently imperfect, hand-made character.