Cursive Arlam 3 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, posters, social media, greeting cards, playful, friendly, crafty, casual, quirky, informality, approachability, handmade feel, expressive display, modern script, brushy, rounded, bouncy, loopy, hand-drawn.
A lively handwritten script with brush-like strokes and pronounced thick–thin modulation. Letterforms are generally upright with a gentle rightward flow, mixing connected cursive behavior with occasional discrete joins depending on the letter. Strokes end in soft tapers and rounded terminals, with generous loops in ascenders and descenders that create a rhythmic, bouncy texture. Capitals are tall and slightly decorative, while lowercase forms keep compact bodies with long, expressive extenders and simplified counters for clarity at display sizes.
Best suited for short-to-medium display text where personality is the priority—logos, product labels, invitations, posters, and social graphics. It can also work for pull quotes or section headers in editorial layouts, especially when paired with a restrained sans or serif for body copy.
The overall tone is warm and informal, evoking quick marker lettering on cards, packaging, or personal notes. Its energetic stroke contrast and springy curves feel approachable and slightly whimsical rather than formal or calligraphically strict.
Designed to deliver a confident, modern handwritten look that reads quickly while retaining the spontaneity of brush lettering. The goal appears to be an expressive everyday script that feels personal and upbeat in contemporary branding contexts.
The texture is intentionally uneven in a natural way, with small variations in stroke swelling and curve tension that reinforce the hand-rendered character. Numerals and capitals share the same brushy construction, helping headings and mixed-case lines feel cohesive.