Serif Normal Lurap 3 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, magazines, branding, traditional, authoritative, literary, formal, readability, authority, editorial tone, headline impact, classic styling, bracketed, crisp, robust, stately, bookish.
A robust serif design with pronounced contrast and sharply defined, bracketed serifs. The letters show strong vertical stress, broad proportions, and clear, open counters that keep forms readable at display and text sizes. Terminals are mostly crisp and slightly cupped, with a consistent, confident stroke rhythm across capitals and lowercase. Numerals follow the same sturdy build, with rounded forms and compact joins that match the text color of the alphabet.
Works well for headlines and deck copy where a strong serif voice is needed, and it can carry longer editorial passages when set with comfortable leading. Its traditional shapes and pronounced contrast also suit book covers, magazine identities, and brand wordmarks that want a classic, authoritative feel.
The overall tone is classic and editorial, projecting authority and familiarity. Its weight and contrast create a confident, slightly dramatic voice that feels suited to established institutions and traditional publishing.
The design appears intended to deliver a conventional, high-impact serif for publishing and identity work, balancing familiar letterforms with enough contrast and weight to hold attention in large sizes while remaining serviceable in running text.
Spacing appears generous, contributing to an even, dark typographic color in paragraphs. The lowercase shows a steady, conventional construction with a sturdy serif presence, while the capitals feel stately and emphatic for titles.