Sans Normal Efruj 14 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: ui text, editorial, branding, posters, presentations, modern, clean, airly, approachable, sleek, clarity, readability, contemporary tone, soft dynamism, monoline, rounded, open counters, generous spacing, humanist.
A lightly slanted, monoline sans with rounded curves and open apertures that keep forms clear and unforced. Strokes maintain an even color with minimal modulation, and the geometry leans toward soft circular and elliptical construction rather than sharp terminals. Proportions feel horizontally expansive, with roomy counters and comfortable internal space; the rhythm is smooth and consistent across uppercase, lowercase, and figures. Numerals follow the same restrained, rounded logic, with simple, readable shapes and ample white space.
It suits interface copy and product typography where a light, refined texture is desirable, and it also performs well in editorial settings that benefit from a modern, unobtrusive voice. The wide, open shapes make it a good candidate for branding systems, headlines, and presentation decks where cleanliness and approachability are priorities.
The overall tone is contemporary and calm, with a friendly clarity that feels more conversational than technical. Its gentle slant adds a subtle sense of motion, giving the text an active, streamlined voice without becoming expressive or decorative.
The design appears intended to deliver a contemporary sans reading experience with an easy, slightly dynamic cadence. It prioritizes openness and smoothness for comfortable scanning in continuous text while retaining enough distinct character to work in display settings.
Curves and joins are kept clean and uncomplicated, and terminals generally resolve with smooth, understated endings rather than pronounced cuts. The lowercase maintains an easy, flowing texture in text lines, and the generous spacing helps the font stay legible even as letterforms remain delicate.