Sans Normal Efbir 1 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Rounded', 'Avenir Next Variable', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, posters, modern, clean, friendly, casual, airy, readability, approachability, modernity, versatility, clarity, humanist, rounded, open apertures, soft terminals, monoline.
A slanted, monolinear sans with rounded construction and softly finished terminals. Curves are smooth and fairly circular, with open apertures and generous internal counters that keep letters from feeling cramped. Proportions are balanced rather than condensed, with a gently varied rhythm across characters and a slightly calligraphic lean that adds motion without introducing strong contrast. Numerals follow the same rounded, open style, reading clearly alongside the lowercase.
This font suits interface copy, captions, and general-purpose typography where a clear sans voice is needed with a slightly more personable tone. It can also work well for light branding, packaging, and headlines that benefit from a modern italic texture without high drama.
The overall tone feels contemporary and approachable, pairing a clean sans foundation with an easy, informal slant. It reads as friendly and unobtrusive, with enough personality to feel human without becoming decorative.
The design appears aimed at delivering a versatile, readable italic sans with rounded forms and open shapes, offering a modern, friendly alternative to more rigid geometric italics. Its consistent slant and restrained detailing suggest an intention to perform reliably in continuous text while still providing a distinct voice.
Round letters like O/Q maintain even, smooth outlines, and joins in letters such as n/m/h stay clean and uncomplicated. The italic angle is consistent across uppercase and lowercase, giving text a cohesive forward flow, while the punctuation and dots remain simple and understated.