Sans Normal Selek 12 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app branding, web copy, signage, packaging, friendly, clean, modern, approachable, casual, everyday readability, soft modernity, approachable branding, neutral utility, rounded, soft, open, humanist, monoline.
A softly rounded sans with monoline strokes and gently eased terminals throughout. Curves are smooth and slightly squarish in places, with open apertures and a relaxed, readable rhythm. Uppercase forms feel straightforward and geometric, while lowercase letters introduce subtle humanist shaping (notably in bowls and shoulders), keeping the overall texture light and even. Numerals follow the same rounded, open construction, maintaining consistent weight and spacing for a cohesive page color.
Well-suited to interface typography, web and mobile product text, and general-purpose branding where clarity at small to medium sizes matters. The rounded construction also fits friendly consumer packaging and straightforward wayfinding or informational signage where a softer voice is desired.
The tone is friendly and contemporary, with a mild, welcoming warmth rather than a strictly technical or corporate feel. Rounded corners and open forms make it feel informal and approachable without becoming playful or decorative.
Likely intended as a versatile everyday sans that prioritizes readability and a gentle, modern personality. The softened geometry suggests an aim to feel contemporary and approachable across both headlines and continuous text.
The design balances simple geometric skeletons with softened details, producing a calm, uniform text texture in running copy. Forms like the single-storey lowercase shapes and rounded joins reinforce an easygoing, accessible character.