Sans Normal Selef 2 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Jasan' by Storm Type Foundry, 'NeoGram' and 'Nuber Next' by The Northern Block, and 'Predige Rounded' by Type Dynamic (names referenced only for comparison).
Keywords: ui labels, branding, packaging, posters, headlines, friendly, playful, modern, approachable, casual, soften modernism, boost friendliness, everyday clarity, brand warmth, rounded, soft, monoline, clean, open.
A rounded, monoline sans with softly radiused terminals and smooth, circular bowls. The drawing keeps stroke thickness even and avoids sharp corners, giving letters a gentle, slightly “pill-shaped” construction in places. Counters are open and uncomplicated, with simple lowercase forms and a single‑storey “a,” contributing to an easy, straightforward rhythm in text. Figures follow the same rounded logic, with clear, uncluttered silhouettes and consistent curvature.
Well-suited to interface copy, product branding, and packaging where an approachable voice is desired. It also works for posters, headlines, and short-to-medium text settings that benefit from a clean, rounded texture and a contemporary, friendly presence.
The overall tone is warm and informal, with a lighthearted friendliness that feels contemporary rather than retro. Rounded finishes and simple shapes make it read as approachable and non-authoritative, lending a relaxed, human feel even in all caps.
The design appears intended to deliver a clean sans-serif voice with softened geometry for warmth and accessibility. Its restrained, even stroke and rounded terminals prioritize clarity while adding personality for modern, everyday communication.
Spacing appears comfortable and unforced, with a consistent, even color in paragraph text. The soft geometry is especially apparent in curved letters and rounded joins, which keeps the texture smooth and reduces visual harshness at larger sizes.