Serif Normal Apdu 10 is a very bold, wide, high contrast, italic, normal x-height font visually similar to 'ITC Century' by ITC (names referenced only for comparison).
Keywords: headlines, posters, magazine, packaging, branding, assertive, editorial, vintage, dramatic, sporty, impact, emphasis, heritage, drama, motion, bracketed, swashy, flared, calligraphic, compact.
A heavy, slanted serif with pronounced thick–thin modulation and tightly drawn, wedge-like bracketed serifs. The letterforms show a lively, calligraphic construction: curved joins, angled terminals, and occasional swash touches (notably in the lowercase) create a strong forward rhythm. Counters are relatively compact for the weight, while capitals stay broad and steady, giving the font a bold, display-leaning silhouette that still reads coherently in longer lines.
Best suited to display roles where its weight and slant can carry impact—headlines, subheads, pull quotes, and attention-grabbing packaging or branding. It can work for short editorial passages when generous leading and careful tracking are used to manage its dense texture and strong contrast.
The overall tone is confident and energetic, with a slightly retro, print-forward character. Its brisk italic angle and sharp serif shapes add drama and motion, making text feel emphatic and headline-ready.
The design appears aimed at delivering a traditional serif voice with added momentum and theatrical contrast, balancing classic proportions with a more expressive, italicized stroke and swash-leaning details for strong visual presence.
Lowercase forms introduce more personality through curled terminals and a more cursive flavor, while the uppercase remains more formal and structured. Numerals follow the same slanted, high-contrast logic, helping mixed settings keep a unified texture.