Serif Normal Altu 2 is a bold, normal width, very high contrast, italic, normal x-height font.
Keywords: magazines, headlines, book covers, branding, posters, editorial, refined, dramatic, classic, fashion, editorial impact, luxury tone, classic voice, expressive italic, headline focus, calligraphic, bracketed, sharp, crisp, lively.
This is a slanted serif with striking thick–thin modulation and a calligraphic, engraved feel. Serifs are sharply tapered and often wedge-like, with evident bracketing and pointed terminals that emphasize directionality. The italic construction is energetic, with fluid curves and slightly springy joins; round letters show a strong diagonal stress, and counters stay relatively open despite the heavy strokes. Proportions lean elegant rather than geometric, with compact, sculpted forms and lively contours that keep the texture from becoming rigid.
It suits magazine and newspaper-style editorial layouts, especially for headlines, subheads, pull quotes, and cover lines where contrast and italic energy add hierarchy. It can also serve branding applications that want a classic serif voice with a sharper, more dramatic posture, as well as book jackets and cultural posters that benefit from a refined but assertive tone.
The overall tone is polished and high-end, combining classic bookish credibility with a fashionable, attention-grabbing edge. Its sharp finishing and dramatic contrast read as confident and luxe, suggesting editorial sophistication rather than utilitarian neutrality.
The design appears intended to deliver a conventional serif foundation infused with an emphatic italic stance and dramatic stroke contrast, prioritizing elegance and visual impact. Its crisp terminals and calligraphic stress suggest an aim toward premium editorial typography and expressive titling without abandoning traditional serif proportions.
In continuous text the letterforms create a rhythmic sparkle: hairlines and pointed serifs produce crisp highlights while the heavier strokes hold the line firmly. Numerals and capitals carry the same italic momentum, making the font feel display-ready even when set in longer passages.