Sans Normal Idmaf 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, casual, friendly, handwritten, approachable, playful, human warmth, casual voice, handwritten feel, soft modernity, rounded, soft, brushlike, informal, lively.
A slanted, handwriting-inspired sans with rounded terminals and softly tapered strokes that suggest a felt-tip or brush-pen gesture. Curves are generous and open, with smooth, oval bowls and a slightly bouncy baseline rhythm. Proportions vary subtly by letter, and widths are not perfectly uniform, reinforcing an organic, drawn quality while remaining clean and legible. Numerals follow the same casual construction, with simple, rounded forms and consistent slant.
Well-suited to branding and packaging that benefits from a friendly, handmade voice, as well as posters, invitations, and social media graphics where a casual emphasis is desired. It also works for pull quotes and headlines at medium-to-large sizes, where its slant and rounded forms remain clear and expressive.
The font reads warm and personable, with an easygoing tone that feels conversational rather than formal. Its gentle irregularities and smooth curves give it a human presence that can add charm and approachability to short messages.
The design appears intended to deliver a readable, modern handwritten look—combining the simplicity of a sans structure with the warmth and motion of quick pen lettering for informal display and friendly messaging.
Capitals keep a simple, modern structure while still showing hand-drawn softness in joins and stroke endings. The italic angle is steady across the alphabet, helping text feel cohesive in longer lines despite the informal, sketch-like modulation.