Sans Faceted Wema 12 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: sports branding, posters, headlines, logos, packaging, industrial, athletic, arcade, military, techno, impact, durability, mechanical feel, retro tech, octagonal, chamfered, blocky, geometric, angular.
A heavy, block-constructed sans with crisp chamfered corners that replace curves with planar facets. Letterforms are wide and compact, built from straight segments and squared counters, creating an octagonal silhouette across rounded characters like C, O, and S. Strokes are consistently thick with clear, mechanical joins and minimal modulation, giving the design a sturdy, machined feel. The lowercase follows the same modular geometry with simplified bowls and terminals, and figures match the uppercase in weight and presence for strong line uniformity.
Best suited to display applications where its angular construction can be appreciated: sports identities, teamwear graphics, posters, product branding, packaging, and bold UI headings. It also works well for signage-like treatments or short emphatic statements where maximum impact is desired.
The overall tone is assertive and utilitarian, evoking industrial labeling and athletic or arcade-era display typography. Its sharp facets and broad stance project strength and a slightly retro-futurist, technical attitude rather than softness or refinement.
The design appears intended to translate a sturdy, fabricated aesthetic into a clean sans framework, using consistent chamfers to unify the set and create a recognizable, emblematic voice for high-impact typography.
The faceting introduces distinctive notch-like corners that read especially clearly at display sizes, while tighter interior spaces in letters like B, P, and R can darken in dense settings. Spacing appears designed for bold headlines, with a steady rhythm and a strong rectangular texture on the line.