Sans Normal Adlum 14 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, advertising, packaging, modern, dynamic, clean, friendly, sporty, emphasis, modernity, clarity, momentum, oblique, monoline, open counters, rounded terminals, generous spacing.
A slanted sans with a crisp, monoline build and broadly open shapes. Curves are smooth and circular, with rounded joins and terminals that keep the texture soft despite the strong forward lean. Uppercase forms are straightforward and geometric, while the lowercase shows compact, practical constructions with clear bowls and apertures. Numerals follow the same clean, simplified drawing, producing an even, consistent rhythm across lines of text.
This style works well for branding and marketing where a sense of motion helps—sports, tech, automotive, and contemporary retail. It performs best in headlines, short blocks, and prominent UI or signage moments where the slant can act as a built-in emphasis. In longer paragraphs it can still be readable, but the persistent oblique angle will feel more expressive than neutral.
The overall tone is contemporary and energetic, with the oblique angle adding motion and urgency. Rounded details and open counters prevent it from feeling harsh, keeping the voice approachable and upbeat. It reads as businesslike but informal—well suited to brands that want speed and clarity without sterility.
The design appears intended as a clean, general-purpose italic sans that delivers emphasis through a consistent forward slant and open, geometric forms. It aims for clear recognition at a glance, maintaining a friendly, modern texture while staying straightforward and utilitarian.
The strong slant is consistent across capitals, lowercase, and figures, creating a unified italic color. Round letters like O and 8 stay stable and balanced, while diagonal-heavy forms (K, V, W, X, Y) emphasize the font’s forward momentum. The sample text shows steady spacing and a smooth, even typographic color at larger sizes.